US Weekly’s Hot Bodies event was already using the Prize Wheel to heat up the summer in 2009.
The event, held poolside at Tao Beach in Las Vegas, had Mel B (Spice Girls) serving as host and a slew of sponsors.
According to BizBash,
Massage therapists were on hand for head, neck, and back massages, and water-filled misters from sponsor Air Optix Aqua allowed guests to cool off with a sprtiz. Models wearing summer outfits from Old Navy encouraged guests to spin a prize wheel for a chance to win purple Us Weekly beach towels, Old Navy flip flops, Sonic gift cards, and tickets for “Peepshow.” A branded Skinny Cow ice cream cart offered frozen treats on the hot day in the desert. And a hosted bar offered MGD 64 beer—a beer marketed for its low calorie content.