US Weekly Heats Up the Summer with the Prize Wheel

US Weekly’s Hot Bodies event was already using the Prize Wheel to heat up the summer in 2009.

The event, held poolside at Tao Beach in Las Vegas, had Mel B (Spice Girls) serving as host and a slew of sponsors.

According to BizBash,

Massage therapists were on hand for head, neck, and back massages, and water-filled misters from sponsor Air Optix Aqua allowed guests to cool off with a sprtiz. Models wearing summer outfits from Old Navy encouraged guests to spin a prize wheel for a chance to win purpleΒ Us WeeklyΒ beach towels, Old Navy flip flops, Sonic gift cards, and tickets for “Peepshow.” A branded Skinny Cow ice cream cart offered frozen treats on the hot day in the desert. And a hosted bar offered MGD 64 beerβ€”a beer marketed for its low calorie content.

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